Health & wellness · Business Website
Fane Physiotherapy
The brief
Fane Physiotherapy is a fictional clinic, imagined for a practice that’s been trading for years on a site that hasn’t been touched since it opened. The brief: a credible five-page site that makes booking a first appointment obvious, without sounding like a hospital brochure. No client exists — this is a concept built to show how we’d approach that brief.
Approach
Five pages built around the actual patient journey: what the clinic treats, who’s treating them, what a first appointment involves, and a booking route that doesn’t bury the phone number. Calm, clinical without being cold — the kind of site that makes a nervous first-time patient feel like they’ve found the right place.
Design system
Palette
A muted sage and warm cream, with a single deep-teal accent for booking calls to action — restrained, not clinical-blue.
Type
Aa
A rounded, humanist sans throughout, sized generously for readability across every age group who might be booking.
Screens
Maps to
The package this maps to
Five-page site
The tier this concept was scoped against: up to 5 custom-designed pages, live in 3–4 weeks.
- Up to 5 custom-designed pages
- 2 rounds of design revisions
3–4 weeks
