Branding & Visual Identity
An identity that looks like what the business actually is.
A genuine logo suite, colour and type system, and files ready for print and screen — whether you’re starting from nothing or replacing a DIY mark that undersells you.
Fixed price, agreed in writing. 30 days of fixes after launch. You own the domain, content and code.
Logo suite, colour, type and a one-page brand sheet · 2–3 weeks · from €900
Packages
Choose your package
What's included
What's included
- Original logo: mark, wordmark and single-colour versions
- Colour palette and type pairing
- Files for print and screen (SVG, PNG, PDF)
- Mobile-first, responsive design
- Fast, static-first build
- On-page SEO basics: titles, meta descriptions, structured data, sitemap
- Cookie-consent banner, with Google Analytics 4 set up on request
- Privacy and cookie page set-up
- Full handover of files and logins
- You own your domain, content and code
- 30 days of post-launch fixes
Fit
Who it's for
For a founder who needs a real identity before any website exists.
For an existing business whose logo and visuals no longer match how good the business actually is.
Not the right fit if…
Not the right fit if you already have an identity you’re happy with and just need a website built around it — start with the right website tier instead.
Process
How this service runs
Discover
A short brief on the business, its customers, and what the identity needs to say.
Design
2 or 3 concept routes, depending on tier, presented before anything is finalised.
Build
The chosen route refined through your revision rounds into a full suite.
Launch
Files handed over — logo, colours, type, and guidelines if you chose Full Identity.
Care
A new identity is a good moment to pair with a website, if you don’t have one yet.
Related work
Related concept work
Boyne Bakehouse
Boyne Bakehouse is a fictional neighbourhood bakery, imagined for a Drogheda street corner. The brief: get a bookable, professional page live before opening day, and a mark that looks like it belongs on a bag of sourdough, not a template icon. No client exists — this is a concept built to show how we’d approach that brief.
See the concept →
Millrace Home
Millrace Home is a fictional homewares shop, imagined for a retailer selling through social media and a marketplace stall, paying a cut of every sale to do it. The brief: an owned shop with its own products, its own customer list, and an identity that references Drogheda’s mill and linen history without being twee about it. No client exists — this is a concept built to show how we’d approach that brief.
See the concept →Pairs well with
Pairs well with
Five-page site
A new identity, built into a new site, from €1,500.
3–4 weeks
Signature
A bespoke design system across up to 10 pages.
5–6 weeks
Questions
Frequently asked questions
I don't have a website yet — can I just buy the identity?
Yes. Branding is the one service sold as a genuine standalone — plenty of clients start here, months before they’re ready to buy a website.
What's the difference between Identity Essentials and Full Identity?
Essentials covers a real logo suite, colour and type, on a one-page brand sheet — enough to launch consistently. Full Identity adds a full guidelines document, stationery, and social templates, for a business that needs the system to travel further.
Will I own the logo outright?
Yes — on handover you own the mark, the files, and every version delivered, the same as every service we sell.
Can you work from an existing logo I want to keep some elements of?
Tell us that at Discover — we’ll assess what’s worth keeping and design around it rather than starting from a blank page.
Ready to get started
A genuine logo suite, colour and type system, and files ready for print and screen — whether you’re starting from nothing or replacing a DIY mark that undersells you.