Food & hospitality · Landing Page + Branding
Boyne Bakehouse
The brief
Boyne Bakehouse is a fictional neighbourhood bakery, imagined for a Drogheda street corner. The brief: get a bookable, professional page live before opening day, and a mark that looks like it belongs on a bag of sourdough, not a template icon. No client exists — this is a concept built to show how we’d approach that brief.
Approach
A one-page site built entirely around the opening date: what’s baking, when the doors open, and a click-to-call for pre-orders. The identity came first, so the page had something worth designing around — a warm, hand-set feel without leaning on bakery clichés (no wheat sheaves, no gingham).
Design system
Palette
Warm flour-white and a deep terracotta crust tone, with a single wheat-gold accent used sparingly — three colours, not a rainbow.
Type
Aa
A confident serif for the wordmark, paired with a plain grotesk for the menu and opening times, so pricing and hours stay easy to scan.
Screens
Maps to
The package this maps to
Launch
The tier this concept was scoped against: one page, up to 6 sections, live in 7–10 working days.
- One long-scroll page with up to 6 sections
- 2 rounds of design revisions
7–10 working days
